Cultivating design teams and
inspiring positive disruption in
product design & user experience.

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  2. Connect on LinkedIn
 

Hey there! I'm Travis Grawey, and I've been fortunate to lead and mentor Product Design and User Experience teams since 1999. I specialize at the intersection of strategy, product, design, and technology.

My most recent work was as Director of Product Design and User Experience at OfficeSpace, an approx. 200 employee enterprise SaaS provider, where I helped launch new products and services, scaling design teams and process, and ignite their creative cultures.

Throughout my journey, I've worked with startups and Fortune 50 companies, drawing from the experiences of both expansive corporations and agile startups to enrich, enhance, and maximize the impact and influence of growing design teams and capabilities.

Interested? Book an intro with me

 

select expertise & experience

  1. Director, Product Design & User Experience
    1. OfficeSpace Software // 2021 — 2023
    2. Achieved significant outcomes, including a 60% increase in design process efficiency and a 70% boost in implementation speed through the creation of a design system—nearly eliminating UI bugs, democratized discovery leading to a 33% rise in user growth, doubled ARR from $12M to $24M in response to COVID, scaled the design team by 100%, and introduced a career pathway for the Product Design organization resulting in a 75% increase in targeted training and improved employee satisfaction.
  2. Creative Director, Product Design
    1. University of Phoenix // 2021
    2. Harmonized mobile and desktop applications with the creation of a design system, yielding a 10% increase in NPS and CSAT scores, and successfully scaled a multidisciplinary team to support three products.
  3. Creative Director, User Experience Design Studio
    1. Optum (Unitedhealth Group) // 2017 — 2020
    2. Doubled data-informed decision-making by conducting user research, implemented a cohesive design language, achieved WCAG Level AAA accessibility compliance, and explored healthcare technologies, resulting in three successful and four failed product launches.
  4. Creative Director, UX & UI
    1. Corra // 2013 — 2014
    2. Led a comprehensive agency re-brand, yielding a 66% increase in enterprise clients and a $7.2M boost in ARR within the first year post-rebrand, with a subsequent acquisition by Publicis Groupe.
  5. Creative Director, Digital Experience & Mobile
    1. Best Buy // 2010 — 2012
    2. Designed the first mobile site and a range of customer and employee mobile and tablet apps, initiated an incubator lab for design sprints and tech experimentation, with outcomes including a 400% surge in pre-order video game sales, a 33% reduction in laptop purchase decision time, and a 25% rise in user satisfaction with the rewards program.

*Listed experiences reflect 2010—present. Complete work history can be found on LinkedIn

leadership

  • Player/Coach
  • Inspiring high-performing teams
  • Coaching and mentoring
  • Scaling process and teams
  • Design team growth and development
  • Design strategy

strategy + ideation

  • DesignOps
  • Process and design strategy
  • Opportunity solution trees
  • Digital collaboration
  • Facilitation
  • Workshops and design sprints
  • Concept testing

product + experience design

  • UX and UI design
  • Inclusive and accessible design
  • Prototyping
  • Mobile app design
  • Platform ecosystems
  • User research and testing
  • Journey mapping

unique challenges

  • Creation and implementation strategy for design systems
  • Maturing user research practices
  • Defining personas
  • Working from zero
  • Exploratory research
 

kind words

Effective communication is the lifeblood of productive and rewarding workplace relationships; I walk that talk. Here you can find what some individuals have shared about their experiences with my collaborative style and communication approach.

Felix L.
Co-Founder @ ADPList.org
↓

Travis’ insight was incredibly insightful as an ADPList Mentor; he approaches my questions with a genuine sense of curiosity and positivity. I felt great after our meeting with an incredible actionable takeaway. I can see why Travis is one of the Top Mentors on ADPList. Highly recommended!

Peter K.
Sr. Product Design Manager @ Compass Digital
↓

Travis is a great listener. He handled the challenges I was going through with grace and provided some great points and resources to help me navigate the obstacles. I can't wait to try his recommendation and see the results.

Kiley R.
SVP, Engineering @ OfficeSpace
↓

Travis' understanding of user experience is both deep and broad. His ability to translate complex processes into easy-to-use designs made our products more accessible and enjoyable for our users, significantly enhancing their overall experience. Any organization seeking a leader who can inspire a team while driving top-notch product design and user experience would be fortunate to have Travis.

Jennifer M.
Manager, Experience Design @ Ellucian
↓

Travis is a very talented designer and great to work with. His extensive creative background shined through his design skills, and leadership skills. Travis is the kind of guy everyone wants to work with and the designer/director you want on all of your projects.

 

let's chat